Tampa Bay Lightning

My creative approach for the Tampa Bay Lightning is to capture the intensity of a thunderstorm — bold and captivating enough that you’d still be talking about it the next day.

To bring this vision to life, I incorporated animation and textures to make the natural elements feel dynamic and evoke a storm-in-the-making. Subtle touches of printed typeface in a few designs symbolize the newsworthy experience of witnessing a powerful storm firsthand. Additionally, overexposed elements mimic the sudden flash of a lightning bolt.