Utah Mammoth
Created by: Arti Golemi
2025
When I started designing for the Utah Mammoth, one thought stuck: Utah's landscape is criminally underrated. Waterfalls? Stunning. Sandstone arches? Unreal. Mountains? Everywhere. The state is home to so many picturesque regions that deserve more attention.
With that in mind, I leaned into Utah's landscape. My approach builds on the Mammoth’s subtle, nature-inspired details, but with a twist: surrealism, glitch art, grainy textures, cinematic backdrops—all with the players front and center. Sand meets snow; ice age meets digital age. The concept aims to blend the strength of the mammoth with the diversity of Utah's land.