Tampa Bay Lightning

My creative approach for this project is to capture the intensity of a thunderstorm—bold and captivating enough that you’d still be talking about it the next day.

To bring this vision to life, I incorporated animation and textures to make the natural elements feel dynamic—like a storm brewing. Subtle touches of printed typeface in a few designs symbolize the newsworthy experience of witnessing a powerful storm firsthand. Additionally, the use of over-exposed elements mimics the sudden flash of a lightning bolt.