American Airlines
Created by: Arti Golemi
2024
American Airlines, the world’s largest airline with 350+ destinations across the globe, strives to fulfill its purpose of providing care for people on life’s journey.
Inspired by their Massimo Vignelli era, I designed a modern, cheerful, and inviting atmosphere for American Airlines. Subtle lines and dots represent the airline’s extensive network, while the outlined eagle is a blank canvas to symbolize its core values of human connection and innovation.
The attached graphics encompass a diverse range of social blips and two distinct campaigns. Physical mockups, including bag tags, are also included for reference.
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highlights the distinct advantages of flying with the airline. Intended to be primarily used through AA’s social channels.
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A modern revival of AA’s iconic slogan, aiming to showcase the airline’s rich heritage of serving travelers across the globe. Intended to be used through physical and digital formats.
"you are why we fly"
Sickness Bag
"That's American"
"you are why we fly"
Social Header
Ticket Holders
"That's American"
Annual Report
"you are why we fly"
Bag Tags